A Texas Holding Company

We build, own, and grow enduring companies.

ET Capital Investments backs the builders — the founders, operators, and dreamers who turn ideas into companies that last. Twelve and counting, across tax, energy, wellness, real estate, games, and more.

Scroll
Calling All Builders

Here's to the builders. The ones who start with nothing but conviction. Who would rather make something than talk about it. Who look at an empty lot, a blank page, a half-formed idea — and get to work.

We start companies. We buy them. We grow them alongside the people relentless enough to believe they can build something that outlasts them. Different industries, one obsession: build things that matter, and build them to last.

If that sounds like you, you're in the right place.

The Founders

The E and the T.

ET Capital carries its founders' initials — two builders who put their names on the door.

Jon Eller, President and CEO of ET Capital Investments

Jon Eller

President & CEO

The “E” — founder, operator, and builder across every company in the portfolio.

GT

George Thornton

Co-Founder & Principal

The “T” — co-founder and principal, building alongside from day one.

About ET Capital

We don't just invest — we build.

ET Capital Investments is a privately held holding company based in Willis, Texas. Across every business we own, we take a hands-on, operator's approach — founding ventures from the ground up, growing them, and running them for the long haul.

Our portfolio spans tax and accounting, software, energy and development, real estate, wellness, games, and consumer brands. Different industries, one philosophy: build things that last.

12Companies & counting
TXHeadquartered in Texas
OwnerOperated, not passive
$100M+Built
The Portfolio

Companies we've built. Ideas in motion.

Twelve independent businesses across very different industries — some years in the making, some just getting started. Every one built or backed for the long term.

Velocity Tax Group logo
Tax & Accounting

Velocity Tax Group

Modern tax and accounting for individuals and growing businesses.

Visit site →
Smart Development Group logo
Energy & Development

Smart Development Group

Advanced pyrolysis, ASTM feedstock, and full-service land and home development.

Visit site →
Moodivate logo
Health & Wellness

Moodivate

An all-natural energy drink. Clean lift, no crash.

Visit site →
TaxApp logo
Fintech & Software

TaxApp

The AI platform to run an entire tax firm — built and battle-tested inside a working one.

Visit site →
Peach Creek Farms logo
Land & Community

Peach Creek Farms

A private Texas acreage community, planned and built from the ground up.

Visit site →
Business Builders logo
Community & Events

Business Builders

A local small- and medium-business networking community.

Flying Bison Games logo
Games & Play

Flying Bison Games

Original tabletop and card games made for game night.

Visit site →
Spazz logo
Card Games

Spazz

The fast, loud, family-friendly card game that launched Flying Bison — easy to learn, impossible to put down.

Visit site →
Halcyon Games logo
Games & Retail

Halcyon Games

A neighborhood game store in Spring, Texas — board games, trading cards, and nightly community events.

Visit site →
Eller Expeditions logo
Travel & Adventure

Eller Expeditions

Handcrafted adventures — a boutique, family-owned luxury travel studio for families, couples, and teams.

Hutch & Coop logo
Homestead & Consumer

Hutch & Coop

The family farmstead project — hand-built coops and hutches, farm-fresh eggs, chicks, and bunnies. Cute and fun on purpose.

TwistedSnoLogo coming soon
Coming Soon

TwistedSno

Something refreshing is on the way.

Launching soon
Get in Touch

Have an idea? Let's build it.

The best companies we own started as a conversation. If you're a founder with a company, an operator with a plan, or someone with an idea worth chasing — reach out. We move fast, we think long term, and we like to build alongside good people.